Humans have been transforming the Earth, since we first made tools.

This transformation is a result of our desire to meet our most urgent Needs and Wants in the most efficient way possible.

Every action or transformation, be it production or consumption, requires time, energy and resources

Every need or material want requires conscious purposeful action for its satisfaction.

Over-production and tools are at the root of wealth creation

Tools permit the production of new materials, which facilitates the production of better tools

Another step towards the greater production of scarce goods is specialisation.

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Specialisation Depends on Social Cooperation

As each producer becomes expert in his specialisation and the use of his tools, a productive limit is reached until further specialisation and better tools are created.

For sophisticated “Division of Labour” an advanced system of Exchange is required.

Tools and Capital cannot be produced without savings.

The driver of increased productivity is increased savings, not increased consumption.

Every Human action always aims at the most preferred imagined future condition.

Each individual as a limited ability on his own to satisfy his needs and wants.

We have evolved a social structure to allow us to cooperate and thus increase our ability meet our needs.

Our needs are met by the consumption of scarce goods.

Because most goods are scarce, we have evolved methods of deciding how to distribute and conserve these scarce goods.

Goods which are more scarce and meet more urgent needs are valued more highly than less scarce and less urgently needed goods.

The Consumer is the ultimate economic decision maker and decides what needs to be produced.